WHO: Pennzoil is an American oil company founded in Los Angeles, California in 1913. In 1999 Pennzoil’s E&P business was acquired by Oklahoma City-based Devon Energy and the [now known as] Pennzoil-Quaker was purchased by Royal Dutch/Shell Group to form SOPUS—Shell Oil Products US.
WHAT: Pennzoil wanted FanFave to generate promotional ideas for the retail environment. We help clients differentiate Pennzoil from other brands and engage customers with unique, creative, and compelling signage.
WHY: Steer shoppers and influence purchases with the perfect mix of marketing and graphic solutions from FanFave. Our team showed Pennzoil how to attract business with promotional signs to raise their business visibility.